World of Warcraft Senior Director: The Battle of the Earth must be released globally simultaneously, and Chinese players cannot be left behind
As the world continues to expand, World of Warcraft senior director of gaming Ion Hazzikostas said that the game needs to balance ease of use with new experiences.
Blizzard is committed to tailoring games for Chinese players, such as exclusive business rewards content. Looking to the future, both parties will continue to explore gameplay that suits Chinese players' preferences, creating exciting stories and team play spaces.
Mr. Hazcostas said World of Warcraft welcomed competitors because they could reflect the preferences of Chinese players and help improve the gaming experience. As the exploration season draws to a close and the global service area is slowing down, World of Warcraft will develop a new roadmap.
At present, World of Warcraft focuses on the "Battle of the Earth" and the nostalgic version in China. The nostalgic version is launched first to speed up the launch process. Although there were challenges in data retention, it has been successfully solved. The global simultaneous launch of "Battle of the Earth" ensures that Chinese players can experience the same experience as players in other regions. On this basis, new game modes and systems will lead players around the world to explore together.